Azhani Daniel

• The Complete Digital Marketing Course, Online at Udemy, Jun 2020
• The Complete Copywriting Course, Online at Udemy, Jun 2020
• Modern Marketing With Seth Godin, Online at Udemy, Jul 2020

Media Director, Emergency Response | 2002 – Present
Drafted Royal Brunei Airlines’ Crisis Communications and Social Media Emergency Response Manual. Served as Media Director during major incidents, including aircraft diversions and global disruptions such as the Icelandic volcanic ash crisis. Led high-sensitivity public communications requiring accuracy, empathy and institutional credibility.

Women in Aviation Advocacy | 2010 – Present
Led public storytelling highlighting RB’s female workforce. Produced The Story of the Three Lady Pilots, which generated significant international media coverage and positive global attention during a sensitive reputational period, including coverage by Al Jazeera and national recognition.

Brunei Half Marathon (TBHM) 2025
Chair, Steering Committee
Provided overall leadership for Brunei’s flagship half marathon staged on the Sultan Haji Omar ‘Ali Saifuddien Bridge. Oversaw communications, public information systems, crisis management, media strategy and multi-agency coordination for an international event involving over 3,000 runners from more than 28 countries.

RB50 Gallery & RB50 Coffee Table Book | 2024 – 2025
Led the conceptualisation and development of Royal Brunei Airlines’ 50th Anniversary legacy projects. Oversaw narrative direction, archival research, content curation and visual storytelling documenting 50 years of institutional history, people and national contribution.

54th AAPA Assembly of Presidents | Nov 2010
Conceptualised, managed and executed RB’s hosting of the Association of Asia Pacific Airlines Assembly of Presidents in Brunei, welcoming airline CEOs, international aviation media and major OEMs including Boeing and Airbus.

RB Rebranding Programme | 2012
Core team member working with Interbrand on RB’s brand transformation. Led public engagement initiatives, teaser campaigns, aircraft livery and uniform launches, and international brand introduction events.

RB Dreamliner Programme & Betterfly Campaign | 2013
Played a key role in the design, communications, marketing and delivery of RB’s Boeing 787 Dreamliner. Responsibilities included aircraft interior and livery design, media engagement in Seattle prior to delivery, and the Betterfly experiential campaign in London and at World Travel Market.

RB Brand Campaign | 2019 – 2021
Core team member and Social Media Lead for RB’s brand campaign celebrating Bruneian hospitality, developed in collaboration with M&C Saatchi Singapore.

Destination Brunei | 2010 – Present
Spearheaded RB’s inbound and outbound destination marketing initiatives in partnership with Brunei Tourism. Led experiential campaigns in Singapore, Melbourne, London and Taipei, and conceptualised RB’s first brand mascot, Arbi the Proboscis Monkey.

Muhibah – RB Inflight Magazine | 2010 – 2018
Managing Editor
Led editorial strategy, content development and publication governance for RB’s inflight magazine.

RB Sustainability Committee | 2022 – Present
Founder & Head
Established RB’s first Sustainability Committee reporting to the C-suite. Led initiatives including RNGR, a sustainable merchandise line created from repurposed aircraft materials.

Creative & In-House Content Capability | 2018 – Present
Established and grew RB’s internal production capability for corporate and commercial content.

Aircraft Leasing & Fleet Transactions | 2002 – 2006
Negotiated and executed complex international aircraft transactions, including Airbus A319 and A320 leases, the sale of Boeing B757 aircraft to Azerbaijan Airlines, the sale and leaseback of RB’s Boeing 777 with Singapore Airlines, and the lease and repossession of a Boeing 757 for Royal Tongan Airlines.

Cultural travel, creative storytelling, and digital innovation.