Summary
Overview
Work History
Education
Skills
Training
Timeline
Generic
Erni Asbinin

Erni Asbinin

HR Lead (Talent Management & Organisation Effectiveness)
Bandar Seri Begawan,BM

Summary

Dedicated HR professional with 10 years HR experience specializing in Organisation Strategy & Effectiveness and recognise by peers as

diligent, passionate, effective communicator with strong leadership.

Capable of translating complex challenges into actionable solutions, able to work well under pressure and engage stakeholders at all levels to bring about growth and implement strategies to improve organizational efficiency.

Overview

20
20
years of professional experience
2
2
years of post-secondary education

Work History

HR Lead

Petroleum Authority of Brunei Darussalam (PA)
12.2019 - Current
  • Lead the Talent Management and Organisation Strategy & Effectiveness with focus on succession planning, manpower planning, organisation design for to ensure operational effectiveness and delivery, performance management, HR strategy and KPIs.
  • Facilitated succession planning discussions among senior leaders for a proactive approach to leadership continuity and long-term organizational stability.
  • Optimized organizational structures by conducting job analysis, aligning roles with strategic objectives, and establishing clear career paths.
  • Spearheaded change management efforts during organizational restructuring periods, maintaining morale among employees throughout transitions
  • Successfully managed talent acquisition initiatives, partnering with hiring managers to meet manpower needs proactively.
  • Partnered with finance teams on budgeting processes for more accurate forecasting of human capital costs related to headcount growth or reduction scenarios.
  • Championed continuous improvement efforts within the HR department by promoting innovation and best practices.
  • Supported organizational growth by managing workforce planning initiatives.
  • Improved employee satisfaction by developing and implementing targeted HR policies and practices.

Senior Human Capital (HC) Executive (Organisation Strategy & Effectiveness)

Brunei National Petroleum Company Sdn Bhd
08.2017 - 01.2019
  • Responsible in developing strategic HC inputs that has significant impact towards the organisation performance and results which includes HC Business Plan, HC scorecard and deliverables formulation, analysis and report, HC strategy & business improvements, manpower planning, risk management, monthly updates, annual report and data analytics.
  • Improved employee engagement with effective communication strategies and initiatives tailored to build the organization's culture.
  • Conducted thorough workforce planning analyses to anticipate future workforce needs and develop proactive hiring strategies that aligned with overall business goals.
  • Collaborated with executive leadership teams to define organizational values, driving cultural alignment across departments and improving overall company morale.
  • Collaborated with cross-functional teams to align human resources strategy with overall business objectives and long-term growth plans.
  • Completed detailed workforce analytics reports that guided decision-making related to staffing needs or potential areas of improvement.
  • Evaluated compensation structures to ensure internal equity while remaining competitive in external marketplaces.

Strategic Communication Executive

Brunei National Petroleum Company Sdn Bhd
04.2011 - 07.2017
  • Responsible to develop Company's Scorecard and improvements for 2017 which includes templates, tracking and monitoring deliverable progress, internal and external engagements, consolidating and reporting according to the set timeline.
  • Developed and implemented strategic plans to meet organizational goals, ensuring alignment with company objectives.
  • Mitigated potential risks by proactively identifying potential issues and implementing appropriate countermeasures or contingency plans as needed.
  • Utilized data-driven decision-making techniques to inform strategic planning processes and measure progress towards goals.
  • Collaborated with cross-functional teams to ensure alignment on strategic objectives and drive successful execution of projects.
  • Facilitated knowledge sharing across departments to improve understanding of projects and increase overall effectiveness in achieving goals.
  • Implemented performance measurement systems to track progress against targets, identify areas for improvement, and enable informed decision-making processes.
  • Influenced internal and external stakeholders by presenting compelling strategic insights, winning buy-in for critical initiatives.
  • Cultivated strong relationships with key stakeholders to facilitate collaboration and optimize outcomes.

Corporate Affairs Officer

Centre for Strategic & Policy Studies
01.2009 - 03.2011
  • Develop the Centre's HR governances and manage day to day corfate function and operation of the Centre including recruitment, administration, communication and finance matters.
  • Collaborated with internal teams to align corporate affairs strategies with business objectives.
  • Led cross-functional teams for efficient execution of corporate affairs programs.
  • Oversaw community relations initiatives, demonstrating commitment to social responsibility goals and building goodwill among stakeholders.
  • Enhanced company reputation by developing and implementing strategic corporate affairs initiatives.
  • Managed budgets for the Centre for various corporate affairs initiatives, ensuring cost-effective outcomes while maintaining high-quality deliverables.
  • Coordinated events such as conferences and roundtable discussions with key stakeholders in order to enhance organizational presence within the industry.
  • Fostered strong relationships with external stakeholders, promoting open dialogue and collaboration.

Marketing Support Supervisor

Baiduri Bank Berhad
03.2004 - 07.2006
  • Responsible for providing marketing support to key business units within the Retail Banking which includes implementing various marketing campaigns, developing customer communications, providing support to marketing and PR initiatives as well as managing the Bank's key activities.
  • Planned and carried out successful marketing events and roadshow
  • Boosted brand awareness by developing and implementing strategic marketing campaigns.
  • Designed and implemented marketing and branding collateral.
  • Organized promotional events such as product demonstrations or sponsorships, increasing brand recognition within target markets.
  • Devised creative strategies to market card and other retail banking products to target customers.
  • Developed strong relationships with media, securing positive media coverage for company events and initiatives.

Education

Bachelor of Business Communication - Marketing and Advertising

Bond University
Queensland, Australia
01.2001 - 05.2003

Skills

    Workforce Planning

    Organizational Development

    Succession Planning

    Compensation Structuring

    Human Resources Management

    Strategic Planning

Training

  • Succession Planning & Talent Development, 2023
  • Hay Group Job Evaluation Methodology, 2022
  • Learning Agility: Key to Organizational Success, 2022
  • Effective Communication, 2022
  • Influential Leadership, 2022
  • How to Lead Smart People, 2022
  • Strategic Recruitment & Selection, 2021

Timeline

HR Lead

Petroleum Authority of Brunei Darussalam (PA)
12.2019 - Current

Senior Human Capital (HC) Executive (Organisation Strategy & Effectiveness)

Brunei National Petroleum Company Sdn Bhd
08.2017 - 01.2019

Strategic Communication Executive

Brunei National Petroleum Company Sdn Bhd
04.2011 - 07.2017

Corporate Affairs Officer

Centre for Strategic & Policy Studies
01.2009 - 03.2011

Marketing Support Supervisor

Baiduri Bank Berhad
03.2004 - 07.2006

Bachelor of Business Communication - Marketing and Advertising

Bond University
01.2001 - 05.2003
Erni AsbininHR Lead (Talent Management & Organisation Effectiveness)