Summary
Overview
Work History
Education
Skills
Timeline
Generic

SITI KHAIRUNNISA HAJI PUASA

Bandar Seri Begawan

Summary

A goal driven and determined professional with a strong commitment to continuous learning and growth with 19 years or extensive experience in Sales and Customer Service including Operation Management. Proven history of achieving sales goals by monitoring employee performance and coaching staff on effective sales methods. Skilled in solving complicated issues and making proactive operational changes. Proven achievement as Project Owner of Retail Stores Transformation. Which include setting up for Progresif Cellular's first flagship store, systems, sales and customer journey training for all Sales Division. Certified Trainer for Sales Division specialize in Customer Journey and Professional Selling Skills.

Overview

19
19
years of professional experience

Work History

Project Manager cum Programme Manager

Sparks Ventures Enterprise
- Current
  • Define project scope, goals, and deliverables
  • Provide strategic direction and leadership to project teams and stakeholders
  • Allocate resources, including personnel, time, and budget
  • Track project progress and report on key metrics
  • Ensure program objectives align with organizational goals
  • Develop program plans, including timelines, milestones, and dependencies
  • Engage with stakeholders at various levels to gather requirements and ensure alignment
  • Ensure alignment between individual project goals and overarching program objectives
  • Manage changes that impact both individual projects and the overall program
  • Identify opportunities for process improvement and efficiency gains across projects.

Alternative Sales Manager

Progresif Sdn Bhd
05.2022 - 05.2024
  • Managing ALL pop-up stores, Mobile Store, Canvassing Team and Event including roadshows for Progresif Sdn Bhd
  • Multiplied earnings through other sales channel to achieve sales goal, customer service improvements and commitment to team objectives
  • Implementing promotional campaigns and marketing initiatives tailored to each channel
  • Ensuring seamless integration of alternative channels with traditional sales channels
  • Implementing efficient logistics and distribution strategies for alternative channels
  • Leading and managing including providing training and support to the team
  • Ensuring all sales activities comply with legal and regulatory requirements
  • Building and maintaining relationships with key partners and stakeholders
  • Exploring opportunities for strategic alliances and collaborations
  • Identifying and mitigating risks associated with alternative channels.


Achievements:

1. Opened Pop -up Stores:

Launched two pop-up stores at MOFE and Rimba Point for Progresif Sdn Bhd. Increased brand presence in key location.


2. Organized Event and Roadshows:

Managed multiple events and roadshows, boosting Progresif Sdn Bhd’s visibility. Created engaging experiences for customers.


3. Built Collaborations:

Established new partnerships with external organizers, vendors and stakeholders. Strengthened business relationships and expanded network.


4. Led Campaigns:

Directed campaigns all campaigns for events, roadshows and pop-ups. Ensured successful and impactful initiatives.


5. Project Management:

Planned and executed projects on time and within budget. Achieved high-quality outcomes consistently.


6. Introduced Innovation:

Brought new and creative ideas to events and pop-ups. Implemented unique marketing strategies to stand out from competitors.

Retail Sales Manager

Progresif Sdn Bhd
02.2021 - 04.2022
  • Managing ALL Progresif Retail Stores, including daily operations, driving sales and business growth
  • Setting and achieving sales targets
  • This includes monitoring sales performance and making adjustment to strategies
  • Managing store budgets and optimizing cost to increase profitability
  • Ensuring high levels of customer satisfaction through excellent service
  • Hiring, train and supervising retail staff
  • Motivating and leading the sales team to meet objectives
  • Overseeing stock levels and ordering new supplies as needed
  • Analyzing sales data and market trends to inform business decisions
  • Using data to identify opportunities for improvement
  • Managing loss and prevention measures.


Achievements:

1. Retail Transformation:

Successfully led retail transformation initiatives, improving store operations and customer experience.


2. Sales Target Achievement:

Consistently met and exceeded monthly and yearly sales targets and driving revenue growth.


3. Event Management:

Effectively organized and managed individual events for each retail stores, enhancing store visibility and customer engagement.


4. Team Upskilling and Mentorship:

Demonstrated the ability to upskill and mentor team members, helping them reach their fullest potential and contribution to overall success.

Consumer Operation Manager

Progresif Sdn Bhd
01.2019 - 01.2021
  • Handled operational issues within Sales and Customer Care, including quality assurance, mystery shopping, operational process improvement and data analysis
  • Trained team members in successful strategies to meet operational and sales targets
  • Oversaw employee performance, corrected problems, and increased efficiency to maintain productivity targets
  • Managed all aspects of store operations, including organization, maintenance and purchasing functions
  • Supported professional development of team members and supervisors at all levels to place knowledgeable candidates in leadership roles
  • Mentored sales team in applying effective sales techniques and delivering top-notch customer service
  • Including handling various aspects of sales, complicated issues, and difficult customers
  • Assessed sales reports to identify and enhance sales performance, support inventory oversight, and capitalize on emerging trends
  • Analyzed customer levels and planned resources according to needs.


Achievements:

1. Business Operation Improvement:

Played a key role in improvement planning, significantly smoothing business operation and increasing efficiency.


2. System Training Expertise:

Acted as a super user for system training at Progresif Sdn Bhd, ensuring staff proficiency and optimal system utilization.


3. Issue Management in Sales:

Effectively handled and mitigated issues within the sales department, greatly reducing errors and customer complaints.


4. Merchandise Initiatives Leadership:

Led initiatives to enhance merchandise visibility, displays and layout for the Sales department, improving customer experience and boosting sales.

Certified Trainer for Progresif Cellular Sdn Bhd

Progresif Cellular Sdn Bhd
02.2015 - 01.2019
  • Proven successful achievement as Project owner for Retail Transformation under Progresif Cellular Sdn Bhd
  • Which include setting up for PCSB first flagship store and system training
  • Specialized in Customer Journey and Professional Selling Skills Training.


Achievements:

1. Professional Selling Skills Training:

Develop and deliver comprehensive training programs focused on enhancing professional selling skills.

Utilize interactive training technique to engage participants and reinforce key concepts. Monitor and assess the effectiveness of training sessions through feedback and performance metric.


2. Customer Journey Optimization:

Educate teams on importance and intricacies of customer journey.

Design training modules that address various stage of customer journey, ensuring a seamless and positive customer experience.

Implemented strategies to improve customer interaction and satisfaction at each touchpoint.


3. System Training Responsibilities:

Conduct system training to ensure proficiency in the use of CRM and other sales related software.

Create user manuals, guides, and training materials to support on going learning and system usage.

Provide hands-on training sessions to familiarize teams with new system and updates.


4. Training Program Development:

Designed tailored training program specific to PCSB to meet specific needs of different teams and departments.

Stay updated with industry trends and incorporate best practice into training.

Continuously evaluate and refine training programs based on feedback and evolving business needs.

Retail Store Manager

Progresif Cellular Sdn Bhd
01.2014 - 01.2019

Branch Executive

Bmobile Sdn Bhd
06.2009 - 03.2014

Branch Supervisor

Bmobile Sdn Bhd
09.2008 - 11.2009

Sales Assistant

Bmobile Sdn Bhd
09.2005 - 08.2008

Education

3 'A' Levels -

Maktab Duli Pengiran Muda Al-Muhtadee Billah
12.2004

Skills

  • Customer Relationship Management
  • Sales Leadership
  • Analytical Skills
  • Adaptability
  • Data Analysis
  • Negotiation Skills
  • Strategic Planning
  • Project Management
  • Market Research
  • Operations Management
  • Decision-Making
  • Campaign Management
  • Critical Thinking
  • Customer Experience

Timeline

Alternative Sales Manager

Progresif Sdn Bhd
05.2022 - 05.2024

Retail Sales Manager

Progresif Sdn Bhd
02.2021 - 04.2022

Consumer Operation Manager

Progresif Sdn Bhd
01.2019 - 01.2021

Certified Trainer for Progresif Cellular Sdn Bhd

Progresif Cellular Sdn Bhd
02.2015 - 01.2019

Retail Store Manager

Progresif Cellular Sdn Bhd
01.2014 - 01.2019

Branch Executive

Bmobile Sdn Bhd
06.2009 - 03.2014

Branch Supervisor

Bmobile Sdn Bhd
09.2008 - 11.2009

Sales Assistant

Bmobile Sdn Bhd
09.2005 - 08.2008

Project Manager cum Programme Manager

Sparks Ventures Enterprise
- Current

3 'A' Levels -

Maktab Duli Pengiran Muda Al-Muhtadee Billah
SITI KHAIRUNNISA HAJI PUASA